2. what other pricing methods could root candles realistically use to price its candles?

Video Case FOUR
Instructions
Source: People and Blogs (2011). Root Candles Sheds Light on Its Pricing Decisions. Retrieved from https://www.youtube.com/watch?v=cn82ij7evFg This video explains the pricing method used by Root Candles to price the production information technology manufactures—candles sold nether the family make proper name of "Root Candles."  A number of pricing concepts are explained in the video:  markup pricing, variable and fixed costs, price sensitivity, and price reductions.  The influence of competition on pricing, in detail foreign contest, is addressed.  The U.S. candle industry has been successful in getting antidumping duties assessed on petroleum wax candles from Prc, in 1985 and once more in 2004.  Bob Krulik, Vice President and Full general Manager, also talks almost the bear on of a fabric price increase on profits when price cannot be increased. Subsequently watching the video case, please answer the post-obit questions: i.  Using the factors identified by marketing researchers that influence toll sensitivity, explicate why U.Due south. consumers are not overly price sensitive when information technology comes to buying candles. 2.  What other pricing methods could Root Candles realistically use to cost its candles? 3.  How might Root escape the price-price pressures it is experiencing with votives? All assignments will exist submitted/uploaded via D2L on the engagement the assignment is due; whatever late consignment will be subject to a letter grade reduction unless an extension has been negotiated with the professor prior to the due date. In all written assignments, the quality of your writing and the application of APA format will be evaluated in improver to your content. Evaluation based on these criteria is designed to assistance set you lot for preparing your higher projects, which must exist well written and follow APA guidelines. Each written consignment should contain between 200-350 words. Make sure that you lot will apply right spelling, grammer, and punctuation.

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